About FitCore

More than a gym. A community dedicated to helping you become the strongest version of yourself.

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Your Coach, Your Partner in Fitness

Alex Martinez

With over 10 years of experience in personal training and fitness coaching, I've helped hundreds of clients transform their bodies and their lives. My journey started when I was overweight and struggling with my own health—fitness literally saved my life.

That personal experience drives everything I do. I understand the challenges, the doubts, and the frustration that comes with trying to get fit. But I also know the incredible feeling of breaking through those barriers and achieving what once seemed impossible.

I founded FitCore Training to create a space where everyone—regardless of their starting point—can find the support, guidance, and expertise they need to succeed. This isn't about quick fixes or fad workouts. It's about building sustainable habits that transform your body and your life for good.

Let's build something incredible together.

My Approach to Fitness

I believe that true fitness is built on three pillars: consistency, progressive overload, and sustainability. Too many people chase quick results with extreme diets and punishing workouts, only to burn out and end up right back where they started.

"The best workout is the one you'll actually do. The best diet is the one you can stick to forever."

My programs are designed to meet you where you are and take you where you want to go—without sacrificing your mental health, your social life, or your sanity. We focus on building strength, improving mobility, and creating healthy habits that last a lifetime.

Every client gets a personalized approach because no two bodies are the same. What works for one person might not work for another. I take the time to understand your goals, your lifestyle, your preferences, and any limitations—then we build a plan that actually fits your life.

Certifications & Expertise

Backed by education, driven by results. Here are the credentials behind the coaching.

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NASM-CPT

Certified Personal Trainer - National Academy of Sports Medicine

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CSCS

Certified Strength and Conditioning Specialist - NSCA

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Precision Nutrition

Level 2 Certified Nutrition Coach

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FMS Certified

Functional Movement Screen Specialist

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CPR/AED

American Red Cross Certified

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B.S. Kinesiology

Bachelor of Science in Exercise Science

What Sets Us Apart

There are a lot of trainers out there. Here's why clients choose—and stay with—FitCore.

Personalized Approach

No cookie-cutter programs here. Every workout, every meal plan, every coaching session is tailored specifically to you and your goals.

Science-Based Methods

Everything we do is backed by exercise science and nutrition research. No bro-science, no fads—just proven methods that work.

Supportive Community

Join a community of like-minded individuals who support and motivate each other. You're never alone on your fitness journey.

Ready to Work Together?

Let's have a conversation about your goals and how I can help you achieve them.

Schedule Your Free Consultation